Four Easy to Follow Envelope Printing Tips
Published Time：2010-01-14 16:43:42
1. Use Color
In last April’s Print Professional magazine, Aaron Hyde, president of EMA Specialty Envelopes and More, offered an array of envelope printing tips and was quoted as saying, “if you require the envelope opened, it needs to have color, texture, shape or graphics.” He’s right. A splash of color has a major impact on whether or not an envelope gets opened. If you’d prefer black, at least opt for a graphic, like your company logo, to accompany the return address.
2. Opt for Standard Sizes
Out of all of the Envelope printing tips, this two will save you the most funds. Opting for standard sizes means your mailers will be USPS automation compliant and eligible for standard postage rates. According to a May 2008 issue of Printing News magazine, “mailers should, whenever possible, be reconfigured to fit in a smaller, flatter, standard-sized mail piece.” Here at Printing, they offer 7 different, standard envelope sizes – A2, A6, and A7, #10, #10 with a window, 9.5” x 12.5” and 6” x 9”.
3. Recall the Return Envelope
If you’re printing envelopes to be used in a direct mail campaign, recall the response envelopes. According to Mark Novella of Trade Envelopes in a recent interview with Business Forms, Labels and Systems magazine, “if you need recipients to find and address their own envelopes, response rates fall dramatically. “ In contrast, providing recipients with an already addressed (and preferably pre-stamped) reply envelope pushes your response rate way up.
4. Recall Brand Consistency
If you’re printing envelopes alongside letterhead, it’s important to maintain brand consistency. For example, use the same logo and fonts in your letterhead as you did on your envelopes. Printing offers both envelope printing and letterhead printing services, making it easier to match your designs and your printing.
Keywords：
The article comes from: Four Easy to Follow Envelope Printing Tips
